Ever since the first blog went live, PR pros have been trying to figure out how to capitalize on the medium on behalf of clients. And while social media is in many ways no longer an experiment, determining its actual value largely still is. There are lots of great social networks, such as LinkedIn, [...]
Posts Tagged ‘Linkedin’
Determining Social Media’s Value Can be a Difficult Proposition
January 12th, 2010 
Admin 
Posted in Articles 
Tags: Blogging Sites, Brand Reputation, Business Time, Communications Research, Conventional Search Engines, Determining, Difficult, Emergence, Evangelists, facebook, Linkedin, Marketing Efforts, Media Networks, Media's, Myspace, New Communications, Pownce, Pr Agencies, Pr Pros, Proposition, Respondents, Social, twitter, Using Social Networks, Value, Youtube 
No Comments »Why Social Media Marketing is Now Mainstream
December 24th, 2009 Admin People are recognizing how valuable Social Media Marketing (SMM) is. A health related clients’ book publisher was talking about the importance of social media to the traditional publishing industry. She said they now strategize books that have websites for reference materials and more information, and places where people can host e-books and bookmarked pages from [...]
Posted in Articles Tags: Adoption Rates, Business Purposes, Business Value, Campaign Tactics, Direct Response, E Books, facebook, Fivefold Increase, Innovation Economy, James Canton, Linkedin, Mainstream, marketing, Marketing Campaign, media, Media Marketing, Radio Spots, Smm, Social, Social Networking Sites, Social Networks, Traditional Publishing, Virtual Classrooms, Wikis No Comments »