Posts Tagged ‘Linkedin’

Determining Social Media’s Value Can be a Difficult Proposition

Ever since the first blog went live, PR pros have been trying to figure out how to capitalize on the medium on behalf of clients. And while social media is in many ways no longer an experiment, determining its actual value largely still is. There are lots of great social networks, such as LinkedIn, [...]

Why Social Media Marketing is Now Mainstream

People are recognizing how valuable Social Media Marketing (SMM) is. A health related clients’ book publisher was talking about the importance of social media to the traditional publishing industry. She said they now strategize books that have websites for reference materials and more information, and places where people can host e-books and bookmarked pages from [...]

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